That business model abides by California law, which Uber and Lyft have tried to subvert with a ballot initiative that was voted into law, but which the companies are now fighting to uphold after a judge declared it unconstitutional. market for the company that decided at its inception to differentiate itself by hiring drivers as employees instead of adopting the gig-economy model of treating them as independent contractors. Alto launched service in Silicon Valley on Tuesday, making it the sixth U.S. Ride-hailing startup Alto expands with Silicon Valley launch while obeying labor law fought by Uber and LyftĪn on-demand ride-hailing startup with a business model decidedly different from Uber Technologies Inc. “I think our customer base really cares about sustainability and I think that’s feedback we’ve got from the beginning,” Vanderpool told KPIX 5. Alto owns a fleet of Buick Enclaves and the company said it would transition to all electric in 2023. Another change, there will be no more roulette as to what kind of vehicle pulls up.

This all comes after the millions poured into Proposition 22 in 2020 that allowed Uber, Lyft and the like to keep classifying drivers as contractors. You come in to work with Alto – you know what your pay is going to be,” said Adam Vanderpool, Director of Operations for Alto. We think that’s important, but also, consistent steady hourly wages. “We want to deliver benefits for our drivers. Just like Uber and Lyft – you use an app to call a car, but unlike those companies your driver won’t be a gig worker, but a full time employee with benefits. The company is called Alto and just launched on the Peninsula. While Bay Area-based Uber and Lyft have dominated the rideshare industry, a new service launching in parts of the Bay Area hopes to poach not only passengers but drivers as well. New Ride-Hailing Service In Bay Area Takes Aim At Uber, Lyft

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